In a remarkable move aimed at prioritizing the well-being of its workforce, Amazon, the second-largest employer in the United States, has announced a strategic collaboration with Maven Clinic. This exciting partnership will offer a wide spectrum of fertility and family planning services to eligible Amazon employees across more than 50 countries worldwide, excluding the U.S. and Canada.
Through this innovative alliance, Amazon employees and their partners in select nations will gain access to an extensive array of services offered by Maven Clinic. These services encompass the expertise of board-certified reproductive endocrinologists, obstetricians and gynecologists (OB-GYNs), as well as the guidance of skilled nutritionists and mental healthcare providers.
With Maven Clinic having already overseen the care of over 15 million patients as of May 2023, the addition of Amazon to its roster of partners signifies an impressive 7% expansion in the patient base under Maven’s care.
At the heart of Maven Clinic’s mission lies a resolute commitment to enhancing the accessibility of reproductive healthcare for employees. This goal is especially pertinent considering that merely half of the counties in the United States possess access to OB-GYN services. As an exemplar of female-focused health innovation, Maven Clinic holds the distinction of being the first billion-dollar-valued health startup in this domain. Its remarkable trajectory has been supported by substantial funding amounting to over $291 million from esteemed entities like CVS Health Ventures, Intermountain Health’s VC arm, and notable figures including Oprah Winfrey, Mindy Kaling, Natalie Portman, and Reese Witherspoon.
Amazon joins the ranks of notable companies like Microsoft, AT&T, Snap, SoFi, and L’Oreal, which have all forged partnerships with Maven Clinic. This collaboration underscores the persistent challenges surrounding reproductive healthcare in the United States, a nation grappling with the highest maternal mortality rate among industrialized countries.
In the wake of the Supreme Court’s decision to overturn Roe v. Wade in June 2022, Maven Clinic observed a substantial 67% month-over-month surge in companies seeking healthcare solutions for their expectant employees, along with travel benefits inclusive of procedures like abortion. A Maven-conducted survey unveiled that a significant 71% of companies are either contemplating or have already introduced reproductive health benefits following the aforementioned legal shift.
The landscape of women’s health technology, often referred to as femtech, is marked by considerable progress and attention. Kindbody, a fellow disruptor on the 2023 CNBC list, extends fertility and family planning care to diverse enterprises, including retail giant Walmart. Additionally, Progyny, founded by the visionary Gina Bartasi (also the founder of Kindbody), achieved public status in 2019. Notably, experts predict that the femtech sector, projected to be worth $1.186 trillion by 2027, is poised for sustained growth.
Maven Clinic’s CEO and founder, Kate Ryder, expressed her sentiments on this collaboration, emphasizing how it not only expands their reach but also champions women’s and families’ well-being, yielding better healthcare systems and companies on a global scale. The partnership reflects the growing necessity for companies to offer fertility benefits, catering to both heterosexual and same-sex couples. With one in eight American couples encountering difficulties in conception and an overwhelming 79% of LGBTQ+ employees considering job transitions for enhanced family planning support, the demand is evident.
In addition to promoting equity in the workplace, the provision of fertility benefits can profoundly foster employee loyalty. According to FertilityIQ’s Family-Building Workplace Index from 2019-2020, approximately two-thirds of recipients of fertility benefits reported heightened commitment to their employing companies.
In the words of Lian Neeman, Amazon’s Director of Global Benefits, this collaboration acknowledges the diverse paths individuals tread on their reproductive journey. Providing a company-supported resource to navigate this journey addresses a global need and resonates deeply with Amazon’s commitment to its employees’ holistic well-being.